Ambera’s Responsibility to Society

We at Ambera feel we have a duty to work against boredom and loneliness, both among active older people, and modern families with children.

From intergenerational housing to homes with community

Just a few decades ago, intergenerational housing was standard – extended families lived under the same roof, and helped each other with everyday challenges. The modern family lifestyle makes it harder for extended families to help each other out in the same way, but the need for people to be together and give that assistance remains unchanged.

Today’s older people are enthusiastic about life, and want an active, social lifestyle and the chance to contribute meaningfully to the community. At the same time, many of today’s young families with children struggle to find the time for everything that needs to be done.

At Ambera, we see a win-win opportunity for multiple generations. By developing and running housing projects with facilities and programs that contribute to social contribution, we will set the stage for an easier life for modern families with children, and a more meaningful day-to-day life for active older people.

Community is good for us

It has been proven that spending time with others is good for our health. It is somewhat paradoxical that loneliness is one of the main contributors to bad health in the world’s richest countries. In modern society, more and more people experience loneliness, even when they have family and friends nearby.

At Ambera, we are challenging perceptions about how older people and families with children should live. We build homes that take people’s need for privacy into account, while providing access to shared facilities and physical meeting spaces that stimulate activity and getting involved in the community. We believe that this can create a framework for more meaningful everyday living, and a richer life overall.

 

Ambera Norge

Health benefits of living in homes with a community

Participate naturally in social events
(those who live in homes with community vs. those who do not)

  1. 54% vs 11%


Try new activities
(those who live in homes with community vs. those who do not)

  • 44 % vs 13 %

Get together with friends
(those who live in homes with community vs. those who do not)

  • 42 % vs 13 %

Exercise more often
(those who live in homes with community vs. those who do not)

  • 32 % vs 17 %

See family more often
(those who live in homes with community vs. those who do not)

  • 31 % vs 15 %

Have a better quality of life than before
(those who live in homes with community vs. those who do not)

  • 55 % vs 19 %